Move the Amsterdam Way
We believe it is a human right to roam free. To go off the beaten path and dance to your own beat. Our bikes let you go your own way, without boundaries. Explore the world and all it has to offer.
We believe in the power of joyful experiences. To do things just for the fun of it. Our bikes enable new experiences and joyful memories – whether you choose to share them with others or take off on a solo adventure.
We are self-made, gutsy people, and we celebrate those who colour outside the lines while having the courage to stick to their own path. We empower the groundbreakers that shift boundaries to the benefit of us all.
When learning together as a team, we are open to sharing both ups and downs. We stand for a no-fuss approach, and we use simple words to bring big ideas to life. We never talk without doing the walk because with us, what you see is what you get.
We believe in the power of collaboration and dialogue to create common ground and achieve great things – with each other, our customers and partners.
Our product philosophy
We stand for a proven Amsterdam experience perfected and adapted for international needs and roads. We started in 2009 as a Dutch bicycle brand pioneering in Australia with only one mission: Share our Amsterdam way of moving around town. This perhaps unconventional approach allowed us to find the ultimate symbiosis between both Dutch craftsmanship and cycling heritage and the international demands and conditions to everyday cycling.
We design our bikes in-house, together with reliable partners who have proven to be best in their field. We’ve gathered hands and brains with partners like: Gates, Shimano, Bafang, WTB, Tektro and many others. Our partners are carefully selected based proven technology and an international service network to allow you to service and maintain your bike where ever you are.
We aim for purposeful innovation, no unnecessary fuss or complex gimmicks. We’re all about your cycling experience, but no, we’re not re-inventing the wheel. We carefully compose the perfect mix of proven components that offer you the best possible cycling experience, no matter where you ride.
Our aim is to design everyday bikes that fit both newcomers to cycling and the more experienced riders. We aim for accessible entry level pricing with a premium quality promise to enable a great cycling experience no matter how experienced you are.
All our bikes are a result of extensive co-creation with our teams across the world. As an independent bicycle brand we aim to keep the relation to our customers as close as possible. With our direct sales channels and physical locations in Amsterdam, Melbourne and Sydney we stay in continues contact with our customers to learn, improve and share our passion for bikes.
The city of Amsterdam is our testing ground. We believe it’s safe to say that very few bikes experience a tougher life outside on the streets than in our beloved city of Amsterdam. This is our benchmark, a qualification that not comes in the form or shape of a label but will make your LEKKER stand the test of time.