About Us

About Us

Move the Amsterdam Way

We are Amsterdamers that have traveled and lived in many places in the world, and we know that our city has something unique to offer. The vibrant Amsterdam streets tell it all; people of all ages, young and old, connect and live as one in the same small urban area. Taking over the city and making it their playground.

It is not the buildings, museums, cafes, or restaurants that stick once you've been in Amsterdam. It's the energy. It's the self-willed Amsterdam mentality, the 'Branie', and the liberal spirit you experience out on the Amsterdam streets.

We believe that there are many great things to share with the world in the way we do and see things in Amsterdam. The Amsterdam way of living, working, getting around, and interacting makes so much sense. Like one big cosmopolitan village that you travel through on your terms, entirely in control. Amsterdam embodies the freedom to move your own way.

But even the free-spirited are sometimes caught up in everyday life – and this is where LEKKER comes in. It’s LEKKER that enables liberating experiences that give you the freedom to go your own way and the opportunity to enlarge your world.

Our boats and bikes enable you to move as we do in Amsterdam: freely and out in the open, controlling your own route, sharing the experience with others, or taking off on a solo adventure.

The Amsterdam way is more than a physical movement. It is an attitude to life and encapsulates the Amsterdam ‘branie’- being gutsy and doing things your own way.

Ride with LEKKER and Move the Amsterdam Way.
Scott O'Brien Humense

Our values

Our brand values are more than words on a piece of paper. They express what we stand for and are the compass that guides our brand story, actions, behaviour, and decision-making processes. But perhaps most importantly, our values are a unique reflection of our culture and identity.
Freedom

We believe it is a human right to roam free. To go off the beaten path and dance to your own beat. Our bikes let you go your own way, without boundaries. Explore the world and all it has to offer.  

Joy

We believe in the power of joyful experiences. To do things just for the fun of it.  Our bikes enable new experiences and joyful memories – whether you choose to share them with others or take off on a solo adventure. 

Courage

We are self-made, gutsy people, and we celebrate those who colour outside the lines while having the courage to stick to their own path. We empower the groundbreakers that shift boundaries to the benefit of us all. 

Transparancy

When learning together as a team, we are open to sharing both ups and downs. We stand for a no-fuss approach, and we use simple words to bring big ideas to life.  We never talk without doing the walk because with us, what you see is what you get. 

Co-Creation

We believe in the power of collaboration and dialogue to create common ground and achieve great things – with each other, our customers and partners.

Our product philosophy

Our bikes enable you to move the Amsterdam way. But what is it that makes our clock thick, and why do we think our LEKKER Bikes are getting more bums on bikes?
Amsterdam Approved

We stand for a proven Amsterdam experience perfected and adapted for international needs and roads. We started in 2009 as a Dutch bicycle brand pioneering in Australia with only one mission: Share our Amsterdam way of moving around town.  This perhaps unconventional approach allowed us to find the ultimate symbiosis between both Dutch craftsmanship and cycling heritage and the international demands and conditions to everyday cycling. 

 

Hands and Brains

We design our bikes in-house, together with reliable partners who have proven to be best in their field. We’ve gathered hands and brains with partners like: Gates, Shimano, Bafang, WTB, Tektro and many others. Our partners are carefully selected based proven technology and an international service network to allow you to service and maintain your bike where ever you are. 

 
Purposeful innovation

We aim for purposeful innovation, no unnecessary fuss or complex gimmicks. We’re all about your cycling experience, but  no, we’re not re-inventing the wheel. We carefully compose the perfect mix of proven components that offer you the best possible cycling experience, no matter where you ride. 

 
Accessible for all

Our aim is to design everyday bikes that fit both newcomers to cycling and the more experienced riders. We aim for accessible entry level pricing with a premium quality promise to enable a great cycling experience no matter how experienced you are. 

Co-Creation

All our bikes are a result of extensive co-creation with our teams across the world. As an independent bicycle brand we aim to keep the relation to our customers as close as possible. With our direct sales channels and physical locations in Amsterdam, Melbourne and Sydney we stay in continues contact with our customers to learn, improve and share our passion for bikes.

Amsterdam

The city of Amsterdam is our testing ground. We believe it’s safe to say that very few bikes experience a tougher life outside on the streets than in our beloved city of Amsterdam. This is our benchmark, a qualification that not comes in the form or shape of a label but will make your LEKKER stand the test of time.